By: Rick LeslieIn the realm of sales and marketing, professionals often find themselves as a crossroads: should you go it alone as an independent consultant or align yourself with a sales and marketing agency? While both paths offer unique opportunities, joining an agency presents several distinct advantages that can propel your career forward.
By: Rick LeslieIn today’s era of remote work and pervasive social media, effective communication with real humans can sometimes feel like a lost art. Many sales professionals find themselves relying on emails and text messages, only to be left frustrated when responses are not forthcoming. Little do they realize that the key to successful selling lies in adopting a top down approach.
By: Rick LeslieIn the dynamic world of business, the terms “selling a product” and “closing a deal” are often used interchangeably, but they represent distinct phases in the sales process.
By: Rick LeslieIn a previous blog, we discussed the key differences between transactional relationships and authentic connections in sales and marketing. The focus, purpose, and emotion behind each varies greatly, but what about the benefits of each? In this blog, we will dive into how combining transactional relationships with authentic connection can escalate sales and benefit a modern sales professional in their customer interactions.