YOUTUBE FOR BUSINESS GROWTH: 7 TIPS TO VIDEO MARKETING SUCCESS

In the digital age, where the storefront has largely shifted online, businesses are continuously exploring innovative avenues to attract and engage their target audience. One such powerful tool at your disposal is YouTube, a platform that not only serves as a source of entertainment but also as a dynamic channel for business growth. Here's how to harness YouTube for business to propel to new heights.

1. Content Creation - The Storefront of Your Online Presence 

The content you create is akin to the aesthetics of your physical storefront. It needs to be compelling and reflect the essence of your brand. YouTube offers an opportunity to showcase your business with engaging videos that tell your story, demonstrate your products or services, and share your expertise.

Start by identifying what your audience seeks and tailor your content accordingly. Educational tutorials, behind-the-scenes glimpses, customer testimonials, and live Q&A sessions are powerful formats to convey your message and showcase your brand's unique value proposition.

2. SEO - Making Your Videos Discoverable 

Just as you would optimize your website for search engines, your YouTube videos also need to be discoverable. Use relevant keywords in your video titles, descriptions, and tags. An optimized YouTube presence can significantly enhance your visibility and drive traffic to your channel and website.

3. Engagement - Fostering a Two-Way Conversation 

Business is about building relationships, and YouTube provides an opportunity for a two-way conversation with your audience. Engage with viewers by responding to comments, asking for feedback, and encouraging viewers to subscribe. This not only builds community but also fosters loyalty and trust in your brand.

4. Collaboration - Expanding Your Reach 

Collaborate with other YouTubers and brands to tap into new audiences. Such partnerships can be mutually beneficial, providing exposure to each other's followers. Choose collaborators who align with your brand’s ethos and have a complementary audience.

5. Consistency - Building a Subscriber Base 

Consistency is key to growing your subscriber base. Set a regular posting schedule and stick to it. Subscribers are more likely to stay engaged when they know when to expect new content from you. This also keeps your brand at the forefront of their minds.

6. Analytics - Understanding Your Audience 

YouTube provides powerful analytics tools to help you understand your audience's behavior. Track which videos perform best, where your viewers are coming from, and how they interact with your content. These insights allow you to refine your strategy and create more of what your audience loves.

7. Advertising - Boosting Your Visibility 

Consider using YouTube advertising to increase the visibility of your channel. You can target specific demographics, interests, and behaviors, ensuring that your ads are seen by those most likely to be interested in your business.

YouTube stands as a versatile platform that can significantly boost your business's online presence and customer engagement. By creating quality content, optimizing for search engines, engaging with your audience, collaborating with others, maintaining consistency, analyzing performance, and considering advertising, you can transform your YouTube channel into a growth engine for your business.

Remember that the journey to building intimacy with your audience takes time and effort. But with the right strategy, YouTube can be your ally in not just attracting viewers but converting them into loyal customers who advocate for your brand. Start filming and let the world tune into what your business has to offer.

Do you want to learn more about creating a YouTube strategy for success? Reach out to schedule a call to see if our training is a good fit for you. 

By: Author Scott Schilling - Executive Coach, Trainer, International Speaker & Communications Expert - Scott has presented at over 3,000 live events, written numerous books, and personally sold millions of dollars in products, goods, and services. To learn more, reach out to Scott at TheSalesAndMarketingDepartment.com.

Connect with Scott on LinkedIn:  https://www.linkedin.com/in/scottschilling8/